Local SEO – Get Seen Locally

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3 tips for Local SEO

 

Starting a business is very difficult one of the hardest things to do is to find a consistent flow of new customers. A great way is to build and optimize your website using Local SEO methods. Tis will help potential customers who are searching for a product or service to easily find your business.

Local SEO is built off the principles as well incorporates several traditional SEO tactics. The basics of SEO are to have relevant content on your website structured in an organized manner for your visitors and for the Search Engines. From there you get yourself known and get others talking about and searching for your website. This simple principle help build your businesses trust and authority online.

Local SEO is going to take this a step further and cater to your specific geography. When someone searches for a product or service online location matters! Many times, our devices know and add our location to our searches. If not, the searcher likely adds a city name to the search term.

This results in a page of results which includes a map listing generally at the top of the page, just under the paid ads. After the map listing comes the organic search results for that location.

Here are 3 tips to get you listed and visible to local searchers:

Google My Business Listing

Local Listing OptimizationThere are numerous local listings you should make sure you are in and to top the charts Is Google My Business. It is simple to setup and verification process. You can get started here Google My Business. This is essential as there are more searchers on Google than any other platform as well google reports a larger percentage of mobile users searching local.

Don’t forget about Bing, that should be there theme song J/K. Bing Places for Business is still a great local listing and Bing receives around 25% of search volume so its worth getting this setup also.

Start by creating and verifying your listing, once its verified you can optimize it focus on your products or services, locations and pictures. Don’t forget to set your hours and contact info.

Most importantly keep your Name, Address & Phone number (NAP) consistent across all your profiles.

 

Other Local Directories and Social Profiles

Most business owners either do not know or don’t take the time to find and claim their listings online. Its important to create, claim these listings to ensure accuracy and consistency across the internet. Again your NAP is of most importance!

Social profiles help you reach a wider audience across multiple platforms and Engage. Google+,  FaceBook, Pintrest, Twitter, SnapChat are great examples. People on one platform might not be on the others while those on certain platforms might be looking for something specific or visual. While on other platforms they want short and sweet messages.

Its important to have these profiles and to deliver the appropriate message across them. It can seem like a full-time job at times, so I recommend you start with one or two and grow into the others.

 

Reviews are Proof

Reviews are generally available across social platforms and directories such as Yelp. These reviews serve a huge purpose for the searcher. Just like in the offline world when you are thinking about buying a certain car, you might see someone at the grocery store with that vehicle and ask “hey, how do you like your car?”. Depending on their response it might trigger further curiosity, that’s just like on-line reviews.

Reviews gives proof to searchers online of how your company or product preforms. I know not all reviews are legitimate or fair and there are tactics to deal with that. But overall searchers look at reviews to give that initial go-ahead or move-on response.

Make sure you are asking for reviews and responding to both the positive and negative reviews posted.

We hope these three tips helped get you started on Local SEO. For more information or to consult a professional contact our contributor a Local SEO in Boise Idaho

 

Read more of our Blog Posts:

Starting a Home Service Company | Online Marketing | Business Plan Essentials | Do’s of Starting a Business

 

Starting a Home Service Company

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Easy Entry and Highly Profitable

A great way to dive into the world of entrepreneurship is to start some kind of a home repair business. It will not cost you a lot of money to start up, and there is a fairly low barrier for entry as well. Based on the fact that you want to start a home repair business, you most likely already possess all of the required skills, or at least enough skills to start working.

When it comes to starting a home repair business, there is one common mistake that people make, and that mistake is that they believe that they have to know how to do everything, as well as have a lot of construction experience. And even though many people believe this, you should not be worried about it at all.

All that you need is the will to help people, the ability to solve common problems with a home, and the ability to use your hands well.

 

Forming a Strategy

As is the case with any other kind of business, it takes a lot of planning and thought during the initial setup. Writing a business plan is necessary for your own pruposes. A Proffesional  Business Plan is typically used if you are looking for a way to get outside funding, which is not the case with this business.

However, it is very important to form a strategy and do some planning if you want your business to be successful.

Motivation is the Key to Success

Your business’s success will not be determined by how well you planned everything from the beginning or how smart you are, it will be determined by your motivation to do whatever it is that your business is all about.

If you don’t really enjoy your job, all that motivation will slowly (but surely) fade away. Another thing that you need to think about is whether or not you need some kind of help in order to be successful.

A Lot of Decisions

When it comes to this business, there will be a lot of decisions that you will need to make on a daily basis.

Even the smallest decisions are important, so make sure to keep that in mind at all times. Being able to make decisions in a short amount of time is something that is very important in this business. Also, make sure to market your services. People can’t just know that you exist until you let them know.

Go-To Market

Heading to market can be scary but if you believe in your service and the quality of your work, then all those ears are out of place.

Create a go-to market strategy and get put there and drive business. Decide how you will gain new clients. You may decide on a push strategy which will push your message out to the masses. Or a Pull strategy which will let new clients pull yo uto them. In a Push strategy you might go knock on doors and hand out fliers or send a mass mailing or e-mail blast. While in a Pull strategy you might rely on word of mouth and strategic partners blogging, social media and the like to pull you into conversations.

Either way it takes massive action to make any business work, so buckle up.

Push vs Pull Marketing strategy

Online Marketing

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Online Marketing: What to Use for Your Small Business

 

You can think whatever you want about online marketing, but one thing is for sure – it is hard. Anyone who owns some kind of business knows the importance of marketing their business online. Online marketing can help your business gain visibility, as well as reach your target audience.

 

However, anyone that owns some kind of business also knows that it is not very easy to market their business online and that it requires a lot of time and effort. This is especially true if you are a newcomer because there is a big learning curve. So, what can you possibly do to gain visibility online and how to reach new customers without spending a lot of money?

 

Two Options

In order to market your business online, there are two options that you can choose from – either spend a lot of money or spend a lot of time. A lot of people usually use the first option – they put a lot of time and effort in marketing their businesses. And in order for this to work, it is very important to come up with a good strategy if you really don’t want to spend a lot of money.

 

Marketing Your Business Online

Finding a good strategy that will work can be a costly and painful experience if you are a newcomer. Not everyone can afford to make those mistakes, especially those who are on a low budget. The following are some online marketing methods that you really need to know about.

 

Blogging

Even though it might take a couple of years for you to build a successful blog, it is one of the best and most cost-effective methods of reaching your target audience. It requires persistence and passion, as well as the ability to build a strong relationship with your target audience. You also need to have the necessary knowledge regarding the subject matter.

 

Video Tutorials

Is reaching a large and engaged audience your main goal? A good way to do this it to build video tutorials on sites like YouTube. Use video content to teach people how to do something that you love doing yourself.

 

Even though it is the complete opposite of creating video tutorials that people pay you to create, it is one of the best ways to set yourself up as an authoritative figure. It might take some time for you to build up your audience and following. However, it is well worth the effort.

 

Another great resource on blogging for your business

Business Plan Essentials and Resources

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Planning is Key

Is writing a business plan something that is constantly on your mind? Are you one of those people who would really like to write a business plan, but don’t know how to do it? Don’t worry because it is not so hard to do. Your business plan doesn’t have to be a very long document. In fact, if you are able to write a good business plan, one page should be enough. So, read on to learn more about how to outline your business plan.

 

If you concentrate hard enough on the tips that you can see here, you will be able to write a great business plan that you might be able to use to persuade potential investors that the best place to put their money in is your new business.

 

The Executive Summary

Even though this is on the top of the list, this section actually needs to be written last. It is usually the first thing thing that people read while looking at the business plan, and the reason why is because it summarizes the most important parts of the entire business plan. Based on this fact alone, it is very important for you to make your executive summary as good as you can. It needs to be outstanding!

 

The Industry

When writing a business plan, make sure to include some information regarding the industry sector that your business will be connected to, including estimated industry sales, industry trends and major players in the industry. You also need to write something about what role your business will play within the industry.

 

Market Analysis

Include some information regarding the primary market target for your services or products, including your market target’s needs, geographic location and demographics. Your main goal here is to show anyone who is reading your business plan that you possess a deep knowledge of the people you will be selling your services and goods to.

 

Competitive Analysis

This section needs to include some information regarding both your indirect and direct competitors, as well as their competitive advantage. This is a great time for you to distinguish your business from the competition.

Marketing Plan

In this section of your business plan, you need to include as much information as possible regarding your pricing plan, sales strategy, proposed promotion and advertising activities, and last but not least – your service’s and product’s benefits.

 

Management Plan

Write about your business’s management resources and legal structure. This includes your internal management team, human resource needs and external management resources. And the last two things that you need to include in your business plan are your operating plan and your financial plan.

 

Here is another great resource on the topic: Writing a Business Plan

The Dos of Starting a Business

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The Do's of starting your business

Starting a Great Business

 

The Do's of starting your businessIs this the first time that you are starting your own business and you are worried that you are not going to succeed? Well, you certainly shouldn’t be, because there are some tips and tricks that can help you make your business very successful. Here are some of them

Be Passionate About Your Business

It is not really necessary for you to love what your business is all about, but you have to be passionate about it for sure. When it comes to starting a business, you will have to spend a lot of energy and time if you want to turn it into a successful enterprise, and that is exactly why it is very important for you to be passionate about what your business is all about.

Start a New Business While You Are Still Employed

Have you ever thought about how long would you be able to survive without money? You don’t have to think hard about how to answer this question because the answer is very short and simple – not very long. You probably already know that it could take some time before your new business brings you any money. So, starting your business while you are still employed would be the best solution.

Never Do It Alone

When starting a new business, you will need to have some kind of a support system. Having someone you can trust at all times by your side would be a great option. Finding a mentor is another thing that can help you significantly when it comes to running your business. The reason why is because having someone with a significant amount of experience by your side is the best support system that there is.

Get Clients First

Everybody should already know that a business can’t survive without clients. So, make sure to find some clients before officially starting your business.

Get Professional Help

When you think about starting a new business, you probably think that you will have to be an expert on everything. Well, if you are thinking like this, you are wrong. The solution is actually very simple – if you are not a bookkeeper or an accountant, you can simply hire one.

And if you need to come up with some kind of a contract, but you are far from being a lawyer, you can always hire one. Trying to do something that you are not qualified to do means that you are just wasting your time and money.

 

Check out one a trillion great resources on this topic: 10 Things you must DO for your Business

Business Tips for the everyday owner

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It all starts with a great idea!

Intro to JS Orkin:

As a seasoned business professional I have helped numerous people startup and grow their businesses and their dreams. Through this blog we will study key aspects every business owner needs to know. Follow us for relevant case studies and new emerging industries and technologies.

Upcoming Topics:

  • Have you been thinking about starting a business?
  • Business Planning
  • Accounting Basics
  • How do I market my Business online?
  • much more…

 

Make sure you have a solid knowledge base on the basics of operating a business before you drown in broken processes and compliance concerns.

Over the next several months and years I hope you continue to come back to our blog for useful information. If you have some additional topics you would like us to cover or a success story to share, please send them on over. We would be happy to share!