3 tips for Local SEO
Starting a business is very difficult one of the hardest things to do is to find a consistent flow of new customers. A great way is to build and optimize your website using Local SEO methods. Tis will help potential customers who are searching for a product or service to easily find your business.
Local SEO is built off the principles as well incorporates several traditional SEO tactics. The basics of SEO are to have relevant content on your website structured in an organized manner for your visitors and for the Search Engines. From there you get yourself known and get others talking about and searching for your website. This simple principle help build your businesses trust and authority online.
Local SEO is going to take this a step further and cater to your specific geography. When someone searches for a product or service online location matters! Many times, our devices know and add our location to our searches. If not, the searcher likely adds a city name to the search term.
This results in a page of results which includes a map listing generally at the top of the page, just under the paid ads. After the map listing comes the organic search results for that location.
Here are 3 tips to get you listed and visible to local searchers:
Google My Business Listing
There are numerous local listings you should make sure you are in and to top the charts Is Google My Business. It is simple to setup and verification process. You can get started here Google My Business. This is essential as there are more searchers on Google than any other platform as well google reports a larger percentage of mobile users searching local.
Don’t forget about Bing, that should be there theme song J/K. Bing Places for Business is still a great local listing and Bing receives around 25% of search volume so its worth getting this setup also.
Start by creating and verifying your listing, once its verified you can optimize it focus on your products or services, locations and pictures. Don’t forget to set your hours and contact info.
Most importantly keep your Name, Address & Phone number (NAP) consistent across all your profiles.
Other Local Directories and Social Profiles
Most business owners either do not know or don’t take the time to find and claim their listings online. Its important to create, claim these listings to ensure accuracy and consistency across the internet. Again your NAP is of most importance!
Social profiles help you reach a wider audience across multiple platforms and Engage. Google+, FaceBook, Pintrest, Twitter, SnapChat are great examples. People on one platform might not be on the others while those on certain platforms might be looking for something specific or visual. While on other platforms they want short and sweet messages.
Its important to have these profiles and to deliver the appropriate message across them. It can seem like a full-time job at times, so I recommend you start with one or two and grow into the others.
Reviews are Proof
Reviews are generally available across social platforms and directories such as Yelp. These reviews serve a huge purpose for the searcher. Just like in the offline world when you are thinking about buying a certain car, you might see someone at the grocery store with that vehicle and ask “hey, how do you like your car?”. Depending on their response it might trigger further curiosity, that’s just like on-line reviews.
Reviews gives proof to searchers online of how your company or product preforms. I know not all reviews are legitimate or fair and there are tactics to deal with that. But overall searchers look at reviews to give that initial go-ahead or move-on response.
Make sure you are asking for reviews and responding to both the positive and negative reviews posted.
We hope these three tips helped get you started on Local SEO. For more information or to consult a professional contact our contributor a Local SEO in Boise Idaho
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